The boom of boutique hotels – Millbrook Contract Beds

Millbrook Contract Beds has been looking to the future recently in terms of the hospitality industry to try and determine if it will be looking at a real boom period in the coming months and years. We took you through what to expect from the 2012 Olympics next year in London in a previous blog series, which can be read HERE, but what of the immediate future? What can the hotel industry in particular look set to expect?

According to recent projections and studies carried out, the boutique hotel sector is set to lead the way as the UK hotel industry lurches into recovery. The research has revealed that boutique is the fastest growing hotel segment in London right now and is set to nearly double in size by 2013.

The emergence of boutique hotels became common in the 1980’s within major cities like London and New York. Their purpose was to offer an intimate, unique hotel experience and environment that was as good as anything a franchise could offer but with its own flavour and sense of character.

Accommodation was personalised as was the services and facilities, sometimes with themed or stylish qualities to them. For many years the boutiques battled it out with the big brands until they themselves became enfranchised, losing some degree of that uniqueness that made so popular to begin with.

Somewhere along the way, boutique hotels have began to return to their roots. Since the economic climate shifted, boutique hotels have actually gone through a period of expansion not recession. They are more popular now than they ever were before, which begs the question; will it last?

According to reports the answer is very much definitely “Yes!”

As a contract bed supplier, Millbrook Contract Beds is incredibly supportive of these developments. Boutique hotels can be a more accurate representation and ambassador, come the 2012 Olympics next year, to a place and time than the large franchises.

Maintaining that degree of uniqueness for each boutique means having its own identity. Due to strong competition (what else is new in hospitality?), the boutique hotel sector needs to work harder to separate their services and alternative guest experiences from the mainstream hotel markets. This seems to be of greater appeal to travellers, tourists and guests in this day and age.

Millbrook Contract Beds has always kept its finger on the pulse when it comes to customer satisfaction and delivering products and services that ultimately benefit and reward them, which is why as the demand for boutique hotels increase, so too will boutique hotel standards of quality become of greater importance.

To prosper in 2013, boutique hotels, especially in the capital, need to nurture quality as if the future depended on it. People are asking if the boutique hotel sector can live up to this “boom market” hype and if it can really perform in the big leagues.

Millbrook Contract Beds believes it can! And will. Just you wait and see…