Tips for the hospitality industry on preparing for the London Olympic Games 2012

In the previous blog we began exploring the hospitality industry’s role in regenerating and reinvigorating the UK economy in the build-up to London 2012 Olympics.

This is the perfect time for UK hoteliers to start thinking about how to approach the coming influx of business to the country, particularly the nation’s capital, and the best ways to maximise capacity potential and optimise aesthetic and practical considerations.

So where to start?

We mentioned contract beds (that being our speciality of course!) as one of the defining features of a hotel experience. So make sure your beds are checked and replenished if necessary. Do not underestimate the power of contract bedroom furniture! We cannot stress this enough. Millbrook Contract Beds has been in the business of sleep and supplying quality bedroom furniture for hotels, academic residences and healthcare industries for over 60 years. We know what we’re talking about!

Beyond the beds we think the importance of recognising your own hotel brand and how it caters to guests is the first step to formulating a working plan. So consider the before-and-after impact of the Olympics as in pre and post visits/stays. It’s set to be a busy year in general, which while an excellent prospect, will be an intensive experience in terms of occupancy volume. Of course, plenty of London hotels have models in place designed to engage with high occupancy. If your hotel business is located in those pockets of activity located near Olympic venues they will be very much well-positioned to experience this boom period.

Create a unique experience, a unique atmosphere. It really is of fundamental importance that the UK hotel industry recognises the opportunity here. It has to step up and be able to offer a first-class welcome and quality service to what could possibly be new, exciting inbound markets from all over the world.

You don’t need to think of this as a short term investment, the benefits of London Olympics will continue beyond with surges of interest in the country (a la the Royal Wedding of 2011) and hopefully a steady rise of inbound visitors from all across the map. The overall opportunity being presented to the hoteliers of London and the UK is a big one.

We have covered Hotel Refreshment and Hotel Rebranding in previous blogs giving rundowns on how to redesign a hotel and re-position in for successful custom time and again. It is all about thinking strategically and planning ahead, not just for the Olympics but far beyond that! Reinforcing Brand Britain requires an investment of money and time into your own product.

Read back through our blog to find the best tips we have researched on how to optimise your business’ potential now and for the future. Help to build a fresh awareness of the UK as a country worth visiting, as a place worth exploring and as a nation worth staying in, if only for a few weeks.

Start the work to refresh, refine and rebrand your hotels now! You know who to come to if you are looking for quality hotel contract beds. Contact us for more information on our contract bed ranges.