A hoteliers guide to the 2012 Olympics Part 1

The first question we have to ask is;

Are we ready?

The 2012 Olympics are only a blink of an eye away and the UK hospitality industry will be caught up right in the middle of events. It’s going to be a big year for the UK economy.

As a contract bed supplier, we here at Millbrook Contract Beds thought it was time to delve into matters by addressing the expectations and possibilities of next year’s radical shake-up of approaching trade. As demand for more space, rooms and beds goes up, so too will our responsibilities. We have a duty to our customers to deliver the finest quality hand-crafted contract beds in time for this boom.

As far as research into matters are concerned, studies and predictions have yielded positive results. UK hoteliers will need to position themselves in order to capitalise and meet the large demands ahead. Those based out of London from the small independent hotels to the large franchises will be in the thick of it, although the Olympic Games will spread far and wide around the country.

Current projections have speculated that London should expect 350,000 foreign visitors per day during the Olympic period.  At this point in time the UK hospitality industry is well-equipped to absorb this increased demand thanks to the creation of an extra 13,000 rooms in the region.

To help meet this demand there will be need for beds. Lots of beds.

That’s where Millbrook comes in.

Our mission has always been to equip hotels and residences with all the contract beds they can handle. It’s been our speciality for over 60 years. 2012 will be just another notch on our belt. For those area specific hotels, guest houses and B&B’s that will be looking to reap the dividends of such a prosperous influx, they will be needing quality contract bedroom furniture.

Our International Collection was tailor made for this kind of situation with The President and The Executive providing fine quality sleep experiences for tourists, guests, visitors and even competitors. In a previous blog we even addressed the 2012 Olympics revelation that beds were being custom built for athletes in order to provide them with the ideal night’s rest!

The Executive contract beds

What makes a hotel worth satying in is how good the guest experience is. What makes a guest experience so satisfying is the quality of the services and facilities and the comfort of the beds. It’s a no-brainer really and it’s not like we haven’t covered this in detail in the past.

Operators are quite rightly preparing themselves for a long, hard but ultimately profitable summer next year. Estimations predict that caterers and restaurants will be providing over 18 million meals to athletes and visitors during the event. That’s a lot of people making plans to come and stay with us here in the UK.

Optimists think that the 2012 Olympics is very likely to strengthen the UK hotel industry and the overall UK economy due to its fostering of more public-private partnerships. If all goes according to plan then we should be looking at a more robust, government-backed business environment for operators in general.

It looks set to be a very busy, but very successful 2012. Just make sure that you have covered your bases and that you are supplying the right contract beds so that you optimise your guest experience for one of the most important years in the hospitality industry for a very long time.

Part 2 in this Olympic blog series is coming soon. In the meantime follow us on Twitter and like us on Facebook.