A hoteliers guide to the 2012 Olympics Part 2

In the previous blog Millbrook Contract Beds took you through the future of the UK hospitality industry as it stands in the shadow of the fast approaching 2012 London Olympic Games next year.

The question was stated; Are we ready?

The answer resoundingly seems like yes from the hotel sector. Other sectors of the tourism industry are looking to reap dividends from 2012. Estimations see restaurants and caterers will be providing over 18 million meals to athletes and visitors. That’s a lot of goods and services that will need to be prepped and ready to go in time – in turn it means that there will be a lot of revenue generated in return. The hopes of the UK hospitality industry are that this will reinvigorate and revitalise the UK economy.

As a contract bed supplier we are very much interested to see the outcome of all the build-up, supply and demand, but we also need to anticipate it. Contract bedroom furniture will be in ever greater supply come the start of the Games.

What can hoteliers expect from 2012 Olympic Games in the UK?

Well, the Olympics are set to strengthen the UK hotel industry by fostering more public-private partnerships. The long-term effects of such partnerships will have a powerful knock-on effect throughout 2012 and beyond; increasing tourism and perpetuating a long-term legacy of the Olympic event for years to come. It will be a boost to the economy and the UK’s international image.

Prime Minister David Cameron pledged his support to making this event a success, placing the hospitality and leisure industry at the forefront of the country’s economic recovery. The government’s view is that the Olympic Games will act as a catalyst for this new business environment, particularly with substantial investments made to infrastructure and regenerating areas of London.

The end game here is to strengthen “Brand Britain,” which means opportunity will be knocking for almost all hoteliers.

How can hoteliers maximise this opportunity?

As with any opportunity, to take it with both hands requires work; striving to uphold the quality and finest standards of customer service. If the 2012 Olympics is to be a global event about the quality and hard work apparent in international sportsmanship, then the hospitality industry must measure up and reflect those same standards.

Millbrook Contract Beds has been supplying contract beds to this sector for the better part of 60 years. Our experience has taught us that quality has a trigger effect on everything that comes after it. If we as a nation of industry wish to be held in high regard, then we must continue to aim for the very best.

Hotels need their facilities and amenities to match-up to this. Contract beds and contract bedroom furniture are essential ingredients to this success. The quality of our contract beds and contract bedroom furniture measure up to expectations every single time, so if you’re looking to create the right aesthetic and comfort levels for the approaching waves of Olympic visitors – Contact Us to ensure that 2012 is just as big a success for your business as it will be for the country’s economy.

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