The question was stated; Are we ready?
The answer resoundingly seems like yes from the hotel sector. Other sectors of the tourism industry are looking to reap dividends from 2012. Estimations see restaurants and caterers will be providing over 18 million meals to athletes and visitors. That’s a lot of goods and services that will need to be prepped and ready to go in time – in turn it means that there will be a lot of revenue generated in return. The hopes of the UK hospitality industry are that this will reinvigorate and revitalise the UK economy.
As a contract bed supplier we are very much interested to see the outcome of all the build-up, supply and demand, but we also need to anticipate it. Contract bedroom furniture will be in ever greater supply come the start of the Games.
What can hoteliers expect from 2012 Olympic Games in the UK?
Well, the Olympics are set to strengthen the UK hotel industry by fostering more public-private partnerships. The long-term effects of such partnerships will have a powerful knock-on effect throughout 2012 and beyond; increasing tourism and perpetuating a long-term legacy of the Olympic event for years to come. It will be a boost to the economy and the UK’s international image.
Prime Minister David Cameron pledged his support to making this event a success, placing the hospitality and leisure industry at the forefront of the country’s economic recovery. The government’s view is that the Olympic Games will act as a catalyst for this new business environment, particularly with substantial investments made to infrastructure and regenerating areas of London.
The end game here is to strengthen “Brand Britain,” which means opportunity will be knocking for almost all hoteliers.
How can hoteliers maximise this opportunity?
As with any opportunity, to take it with both hands requires work; striving to uphold the quality and finest standards of customer service. If the 2012 Olympics is to be a global event about the quality and hard work apparent in international sportsmanship, then the hospitality industry must measure up and reflect those same standards.
Millbrook Contract Beds has been supplying contract beds to this sector for the better part of 60 years. Our experience has taught us that quality has a trigger effect on everything that comes after it. If we as a nation of industry wish to be held in high regard, then we must continue to aim for the very best.
Hotels need their facilities and amenities to match-up to this. Contract beds and contract bedroom furniture are essential ingredients to this success. The quality of our contract beds and contract bedroom furniture measure up to expectations every single time, so if you’re looking to create the right aesthetic and comfort levels for the approaching waves of Olympic visitors – Contact Us to ensure that 2012 is just as big a success for your business as it will be for the country’s economy.
The first question we have to ask is;
Are we ready?
The 2012 Olympics are only a blink of an eye away and the UK hospitality industry will be caught up right in the middle of events. It’s going to be a big year for the UK economy.
As a contract bed supplier, we here at Millbrook Contract Beds thought it was time to delve into matters by addressing the expectations and possibilities of next year’s radical shake-up of approaching trade. As demand for more space, rooms and beds goes up, so too will our responsibilities. We have a duty to our customers to deliver the finest quality hand-crafted contract beds in time for this boom.
As far as research into matters are concerned, studies and predictions have yielded positive results. UK hoteliers will need to position themselves in order to capitalise and meet the large demands ahead. Those based out of London from the small independent hotels to the large franchises will be in the thick of it, although the Olympic Games will spread far and wide around the country.
Current projections have speculated that London should expect 350,000 foreign visitors per day during the Olympic period. At this point in time the UK hospitality industry is well-equipped to absorb this increased demand thanks to the creation of an extra 13,000 rooms in the region.
To help meet this demand there will be need for beds. Lots of beds.
That’s where Millbrook comes in.
Our mission has always been to equip hotels and residences with all the contract beds they can handle. It’s been our speciality for over 60 years. 2012 will be just another notch on our belt. For those area specific hotels, guest houses and B&B’s that will be looking to reap the dividends of such a prosperous influx, they will be needing quality contract bedroom furniture.
Our International Collection was tailor made for this kind of situation with The President and The Executive providing fine quality sleep experiences for tourists, guests, visitors and even competitors. In a previous blog we even addressed the 2012 Olympics revelation that beds were being custom built for athletes in order to provide them with the ideal night’s rest!
What makes a hotel worth satying in is how good the guest experience is. What makes a guest experience so satisfying is the quality of the services and facilities and the comfort of the beds. It’s a no-brainer really and it’s not like we haven’t covered this in detail in the past.
Operators are quite rightly preparing themselves for a long, hard but ultimately profitable summer next year. Estimations predict that caterers and restaurants will be providing over 18 million meals to athletes and visitors during the event. That’s a lot of people making plans to come and stay with us here in the UK.
Optimists think that the 2012 Olympics is very likely to strengthen the UK hotel industry and the overall UK economy due to its fostering of more public-private partnerships. If all goes according to plan then we should be looking at a more robust, government-backed business environment for operators in general.
It looks set to be a very busy, but very successful 2012. Just make sure that you have covered your bases and that you are supplying the right contract beds so that you optimise your guest experience for one of the most important years in the hospitality industry for a very long time.
Yes, the countdown has truly begun to the start of the ceremony of ceremonies! London Olympics 2012 is within reaching distance. It’s only a few months to go until it arrives. For all the hoteliers out there; there is still time to get prepared.
The guests started booking their places months ago and the big hotel franchises are already beginning to turn away customers as they are booked out. If you want to compete on this level you have to step-up to their level!
Provide your guests with the best you can possibly give them. Invest in your hotel facilities and accommodations in order to bring in bigger and better business. It’s really that simple. Our specialty is of course contract beds, but that in no way overshadows the other elements of a hotel that need to be maintained or improved upon.
That said, hoteliers know that the quality of their hotel contract beds can mean the difference between a satisfied customer and a complaint. Sleep is an important factor in everyone’s lives and it is especially important for the hotel industry where positive customer satisfaction is crucial to a successful business. The hotel contract beds make all the difference by providing a focal point for any room and assist in creating the perfect holistic experience for guests. Word of mouth spreads if you provide a satisfying enough experience.
There’s still time to get those tongues wagging!
Busy hotels often need contract beds that offer longevity, universal comfort and versatility. Millbrook’s International Collection predominantly caters to hotel businesses with a range of sizes and a variety of options that can be customised to suit the practical and aesthetic requirements of individual hotel brands. If you are willing to offer the best in your hotel rooms then guests will want to stay with you for the duration of the Olympic Games.
Millbrook supplies its contract beds to businesses large and small where the quality and value of our designs can suit high end hotel chains or smaller independent bed and breakfasts. We know what makes a good contract bed, how to tailor them to the hospitality industry’s needs and how to ensure that they give a good night’s sleep to its guests.
Millbrook Contract Beds has been in the bed manufacturing game for more than 60 years and we understand this industry more than any other hotel contract bed supplier. Trust us to help you bring in more customer satisfaction and up your street cred in time for the biggest event in the world this year!
It’s been a while since we covered the basics of comfort in hotels and hotel contract beds. Our main interests lie in helping people find their comfort zone when it comes to sleep. In the lead-up to the 2012 London Olympics we think the pressure on hotels meeting the demands of service and quality is going to be pretty huge, so our back-to-basics advice on contract beds is probably timely. Continue reading »
The Olympics are coming to London! The world’s most revered sporting event is being hosted here in the UK for the first time since 1948, and we at Millbrook Contract Beds think every potential 400m runner or long jumper out there deserves a comfortable place to rest those tired legs after an exhausting practice session. We spotted an opportunity for all of our customers, especially in the hotel industry, to make the most of this… Continue reading »
In the previous blog we began exploring the hospitality industry’s role in regenerating and reinvigorating the UK economy in the build-up to London 2012 Olympics.
This is the perfect time for UK hoteliers to start thinking about how to approach the coming influx of business to the country, particularly the nation’s capital, and the best ways to maximise capacity potential and optimise aesthetic and practical considerations. Continue reading »
Millbrook Contract Beds has been looking to the future recently in terms of the hospitality industry to try and determine if it will be looking at a real boom period in the coming months and years. We took you through what to expect from the 2012 Olympics next year in London in a previous blog series, which can be read HERE, but what of the immediate future? What can the hotel industry in particular look set to expect?
According to recent projections and studies carried out, the boutique hotel sector is set to lead the way as the UK hotel industry lurches into recovery. The research has revealed that boutique is the fastest growing hotel segment in London right now and is set to nearly double in size by 2013.
The emergence of boutique hotels became common in the 1980’s within major cities like London and New York. Their purpose was to offer an intimate, unique hotel experience and environment that was as good as anything a franchise could offer but with its own flavour and sense of character.
Accommodation was personalised as was the services and facilities, sometimes with themed or stylish qualities to them. For many years the boutiques battled it out with the big brands until they themselves became enfranchised, losing some degree of that uniqueness that made so popular to begin with.
Somewhere along the way, boutique hotels have began to return to their roots. Since the economic climate shifted, boutique hotels have actually gone through a period of expansion not recession. They are more popular now than they ever were before, which begs the question; will it last?
According to reports the answer is very much definitely “Yes!”
As a contract bed supplier, Millbrook Contract Beds is incredibly supportive of these developments. Boutique hotels can be a more accurate representation and ambassador, come the 2012 Olympics next year, to a place and time than the large franchises.
Maintaining that degree of uniqueness for each boutique means having its own identity. Due to strong competition (what else is new in hospitality?), the boutique hotel sector needs to work harder to separate their services and alternative guest experiences from the mainstream hotel markets. This seems to be of greater appeal to travellers, tourists and guests in this day and age.
Millbrook Contract Beds has always kept its finger on the pulse when it comes to customer satisfaction and delivering products and services that ultimately benefit and reward them, which is why as the demand for boutique hotels increase, so too will boutique hotel standards of quality become of greater importance.
To prosper in 2013, boutique hotels, especially in the capital, need to nurture quality as if the future depended on it. People are asking if the boutique hotel sector can live up to this “boom market” hype and if it can really perform in the big leagues.
Millbrook Contract Beds believes it can! And will. Just you wait and see…
The 1990s marked a momentous point in the history of the humble bed, as for the first time ever, Queen-size beds became more popular than the standard double. Ever since then, a bigger hotel bed has come to be almost seen as the norm, and nowadays a luxury hotel without a King-size contract bed option can hardly be called a luxury hotel at all.
For some though, it seems even the most generous standard-sized bed doesn’t quite cut it, which is why Millbrook Contract Beds has maintained its 60 year + design philosophy to meet this kind of demand.
A recent news article claims the Jamaican team for the London 2012 Olympics will be lucky enough to enjoy specially-ordered supersize contract beds to give them the best possible chances in the largest sporting event to hit the UK for decades.
Spokespeople say a comfier night’s rest is not the main reason for the gigantic beds however; instead their first priority was to protect the team’s unusually tall competitors from nocturnal injuries acquired from falling out of too-small beds!
If this idea catches on with other Olympic teams, the UK hospitality industry could see a massive increase in the demand for bigger-than-ever hotel contract beds, and will need to plan ahead to make sure they have the facilities to accommodate such prestigious international guests.
Luckily, all of Millbrook’s dedicated range of contract beds from our International Collection have been designed especially with hotel rooms in mind and come in a huge range of sizing options. What’s more, not only do our massive 6’0’’ by 6’6’’ Super King size styles start at the incredibly competitive price of just £299, but we also offer the option of custom sized contract beds to cater to every guest, no matter how tall. Contract bedroom furniture can always be tailored to suit individual requirements at Millbrook.
In addition, we even supply a zip and link variety on our Super King beds, which gives you the ability to quickly convert a Super King room into a twin room and increase the flexibility of your room hire options. Hotel beds need to be flexible for a wide variety of guests after all.
Once you’ve decided on the size requirements for your new contract beds, the only choice left is the style; from the sumptuous President model right down to the high-quality yet economical Hotel model. If you have the most distinguished Olympic guests specifically in mind, we recommend either the Executive or President Contract bed, as each can be made in a range of firmness levels to perfectly suit the physical requirements of even the most sensitive bodies.
A choice of base, leg and fabric options also means there’s a style to suit every existing hotel room decor scheme to give each suite a more cohesive, elegant feel. With a multitude of high-profile international guests set to jet in next year for this huge sporting ceremony, clearly the need to present a superior-quality image becomes even greater given the effect it could have on your hotel’s international reputation.
In an industry where a good night’s sleep could make all the difference to the performance of each competitor, now is the time to ensure your hotel leaves the right impression by furnishing your rooms with hotel contract beds of the perfect size. If you would like more information on our ranges or just some general bed buying advice please Contact Us.
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